Real people. US-based team. Built for operators, not marketers

We Turn Leads Into Qualified Booked Appointments Appointments

The Booked Pro helps flooring and home service businesses scale revenue through a proven, people-led system for lead management and appointment setting.

Join The Businesses That Takes Their Lead Management Seriously

More Leads Aren't The Answer

Why Consistent Leads Don’t Produce Consistent Results

If you are like most flooring and home service businesses, leads are coming in.

  • From Your Website
  • From Google
  • From Referrals
  • From Paid Campaigns

Yet revenue still feels inconsistent.

Leads are contacted once or twice, then forgotten.

Follow-up stops after the first day or two.
Sales teams focus on the easiest opportunities.
Owners step in when things feel slow

The issue is not demand.

The issue is that lead flow, lead management, and sales are treated as separate tasks instead of a single system. That disconnect is where the best and most valuable opportunities are lost.

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What we offer

The Three Pillars of Predictable Growth​: Lead Flow Lead Management Sales Proces

Every scalable business is built on the same foundation. When one pillar is weak, revenue becomes unstable. When all three work together, growth becomes predictable.

Lead Flow

Most businesses already invest here.

This is typically handled by your marketing company, internal marketing team, referrals, or organic demand.

The bigger issue is what happens after the lead comes in. The mistake is assuming that more leads will fix downstream problems.

Lead Management

- Contacted quickly
- Followed up consistently
- Qualified correctly
- Booked intentionally

This cannot be handled part-time or squeezed in between other responsibilities. It requires dedicated people, clear process, and accountability.

Lead management only works when it is treated as a system, not a task.

Sales Process

Appointments show up prepared.

- Projects are real.
- Time is protected.
- Close rates improve.

Sales teams can focus on selling, not chasing.

What we offer

The Three Pillars of Predictable Growth​: Lead Flow Lead Management Sales Proces

Every scalable business is built on the same foundation. When one pillar is weak, revenue becomes unstable. When all three work together, growth becomes predictable.

Lead Flow

Most businesses already invest here.

This is typically handled by your marketing company, internal marketing team, referrals, or organic demand.

The bigger issue is what happens after the lead comes in. The mistake is assuming that more leads will fix downstream problems.

Lead Management

- Contacted quickly
- Followed up consistently
- Qualified correctly
- Booked intentionally

This cannot be handled part-time or squeezed in between other responsibilities. It requires dedicated people, clear process, and accountability.

Lead management only works when it is treated as a system, not a task.

Sales Process

Appointments show up prepared.

- Projects are real.
- Time is protected.
- Close rates improve.

Sales teams can focus on selling, not chasing.

Why us?

The Most Common & Costly

Mistakes Home Services Companies Make

Nearly every business that visits this page is doing some version of this:

Owners

Salespeople

Front Desk Staff

No One

These roles all matter.

But when lead management is not someone’s only responsibility, opportunities fall through the cracks.

This is not a people problem. It is a structure problem.

Where Most Revenue Is Quietly Lost

Not because leads are bad.

Because lead management gets deprioritized the moment the day gets busy.

Example

The Hidden Cost of Shared Responsibility

At 150 leads per month, the following results are reasonably accurate:

What Are Your Options? Options?

Book More Appointments With The Booked Pro

Shared Responsibility Lead Management

Handled between other priorities.

RESULT:

Leads feel weak. Appointments are inconsistent. Revenue feels unpredictable.

Dedicated Lead Management System

Handled as a core revenue function.

The Booked Pro Logo

Includes Everything You Need:

RESULT:

More booked appointments. Higher show rates. Predictable revenue.

WHAT THE BOOKED PRO DOES

We Build and Run the Lead Management System

The Booked Pro installs the infrastructure between lead and sale.

We Do Not

We do not sell leads. We do not run ads. We do not replace your sales team

We provide:

A custom lead management framework built around your business

A dedicated, US-based lead management team

We Provide:

Speed-to-lead measured in minutes

Clear qualification standards

Consistent follow-up that runs every day

You keep ownership of your leads.

We make sure they are worked correctly.

How it works

Step One - Audit

We map your current lead flow, follow-up behavior, and booking process. This shows exactly where opportunities are being lost today.

Step Two - Build

We install the structure, workflows, and qualification standards.

Everything is designed to feel like it was built inside your company, not layered on top of it.

Our commitment is simple: Increase the number of qualified, booked appointments with real homeowners.

If you can consistently meet with more qualified homeowners, you can grow your business.

We exist to put the right appointments on your calendar, not the wrong ones.

Step 3 - Assign and Manage

We assign three dedicated, US-based lead managers to your business.

They work on your behalf, as an extension of your company, functioning like executive assistants focused entirely on lead management.

This is not a call center.

Your lead managers:
- Handle your leads daily
- Follow your qualification standards
- Book appointments directly onto your calendar
- Maintain continuity and accountability
- Communicate with your team as part of your operation

High-performing sales professionals are great at selling.They are rarely great at managing leads. That separation is what drives scale.

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Client Ratings

Don’t take our word for it—check out our client reviews and success stories.

Meet The Founder

Meet the Founder Behind the System That Fixes Lost Leads

Tony Pieroni is the founder of The Booked Pro and Flooring Dealer Sales Accelerator, bringing over 20 years of experience in the flooring industry. He spent 12 years at Mohawk Industries helping grow markets across North America, Australia, and New Zealand. After leaving Mohawk, Tony launched a marketing agency focused on Facebook and Google ads for flooring and home service businesses. While lead volume was strong, he uncovered a common industry issue: businesses weren’t losing because of poor marketing, but because they lacked systems to manage and convert leads.

To solve this, Tony built an internal lead management and appointment-setting team for his clients, delivering immediate improvements in close rates, ad efficiency, and revenue predictability. That success led to the creation of The Booked Pro. In January 2026, he transitioned Flooring Dealer Sales Accelerator into The Booked Pro, a dedicated lead management and appointment-setting company. Today, The Booked Pro operates with a fully U.S.-based team focused on turning existing lead flow into qualified, booked appointments through structured, repeatable systems.

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Meet the team

Individually, our impact is limited, but together, we achieve greatness.

Tony Pieroni

Founder & CEO

Nicole Pieroni

Accounting Specialist

Ibraahiim Hossain

Traffic Operations Manager

Alan Dicken

Director of Lead Management

Savana Lewis

Lead Qualification Specialist

Eli Suffridge

Software Engineer

Testimonials

Client Feedback & Reviews

Showcase what clients say about our products and services. Read authentic feedback and reviews from satisfied customers.

Tony Sacchetillo Six-S Flooring

The Booked Pro (formerly FDSA) has proven to be a dependable extension of our sales operation

Kelly Wagner Wagner Floor Covering

There is no way we would be where we are today if I was still handling leads the way I was before. The ROI is there. It's a no-brainer.

John Allgeier Southern Vintage

Tony found a problem in the market and built something that actually solves it.

Norman Absolute Floors

We were booking about 8 to 10 percent before. Now we're over 60 percent. That alone changed everything.

Brian Miller Abbey Carpet Petaluma

Tony approaches every engagement with a deep understanding of operations, accountability, and long-term value creation. He consistently follows through on commitments, communicates clearly, and focuses on developing systems that genuinely enhance performance rather than relying on short-term fixes. His high level of integrity shines through in his work, as he treats client businesses with the same care and responsibility as he does his own.

Free Resource: The 2026 Home Services Growth Playbook

How top home service businesses are building predictable revenue with the same leads.

Inside the playbook, you will learn:

No spam. No sales pitch. Just the system.

FAQs

Still have Qs?

Book A Short 10 Min Call Below

The Booked Pro is a dedicated lead management and appointment-setting system built for flooring and home service businesses. It focuses on turning incoming leads into qualified, booked appointments through a proven, structured system — not just generating more leads.

More leads alone won’t fix inconsistent revenue because the real problem is often how leads are managed after they come in. The Booked Pro ensures every lead is contacted quickly, followed up with consistently, qualified correctly, and intentionally booked — rather than leaking out of your system.

When leads are handled inconsistently — spread across multiple roles like owners, salespeople, or front desk staff — follow-up drops off, speed-to-lead slows, and many opportunities are lost before they ever convert. The Booked Pro fixes that structural issue by making lead management a central, accountable process.

Lead Flow – ensuring opportunities enter the business,

Lead Management – the system that contacts, qualifies, and books leads, and

Sales Process – turning those booked appointments into real projects.

No. The system does not replace your sales team or sell leads. It provides dedicated lead managers who handle outreach and qualification so your sales team can focus on selling to qualified, booked appointments.

Results vary depending on current processes and lead volume, but many businesses see immediate improvements in speed-to-lead, booked appointments, and predictability once the system is implemented because it targets structural gaps, not just surface symptoms

Yes — The Booked Pro uses a U.S.-based appointment setting and lead management team, which operates as an extension of your business.

The system includes:

Dedicated lead managers responsible for daily follow-up,

Clear qualification standards,

Consistent outreach measured in minutes, and

Appointment booking directly onto your calendar.

You can begin by booking a quick 10-minute call or downloading the free Booked Appointments Playbook to learn how the system works and see how it fits your business.

Think Your Leads Suck? It’s Usually the System Letting Them Down.

Most businesses blame lead quality when revenue feels inconsistent.

In reality, a small percentage of leads pay for all of your marketing.

When those leads are contacted late, followed up inconsistently, or handed off to people with competing priorities, they disappear.

Not because they were bad. Because the system around them broke down.