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Opportunity & ROI Calculator

How Much Revenue Is Hiding Inside Your Existing Lead Flow?

Answer a few questions about your business and we'll estimate your current lead management performance, your potential revenue gap, your recommended Level of Lead Management, your estimated investment, and your potential return.

90 secAvg. time to complete
6Quick steps
0Obligation

What industry are you in?

This helps us benchmark your numbers against businesses like yours.

How many new leads do you get per month?

Count every new person who contacts your business because they're interested in your product or service — name, phone number, and interest in a service. Include calls, form fills, Google/Facebook leads, walk-ins, referrals, and repeat-customer inquiries for new work. Don't count vendor calls, solicitations, or existing project communication.

Total new opportunities entering your business each month, from every source combined.

How many become qualified booked appointments?

A qualified booked appointment is a real sales opportunity scheduled onto your calendar — a homeowner or decision-maker interested in your service who's been scheduled for an estimate, consultation, or sales conversation.

Out of the monthly leads you just entered, how many currently turn into a booked appointment each month?

How many proposals or estimates do you present monthly?

Don't give us a percentage — we'll calculate that for you. We're looking for the actual number of qualified opportunities where your team presented pricing, a proposal, an estimate, or a sales recommendation.

Out of those, how many customers hire you?

This tells us your close rate. Example: you present 40 estimates in a month, 20 customers hire you — your close rate is 50%. Most companies close between 40–60%. Referral-heavy businesses often close 80%+.

What's your average project value?

Use whatever time period you know best — last month, last quarter, or the past year. Take total revenue from that period and divide by the number of completed projects. If one unusually large project would skew things, it's reasonable to leave it out.

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Example: $300,000 in revenue ÷ 40 completed projects = $7,500 average project value.
Current Performance

Based on your numbers, here's what your business looks like today

Every number below is editable — update anything that doesn't look right and the numbers underneath it will recalculate automatically.

Opportunity Assessment

Your Lead Management Opportunity

Based on your current lead flow, industry, and sales performance, here's the opportunity we see if more of your leads are managed consistently.

Additional Monthly Revenue Opportunity
$0
Additional Annual Revenue Opportunity
$0
Estimated additional revenue if your projected qualified booking rate is achieved.
Recommended Lead Management Level

Here's the Level That Fits Your Business

Every business runs the same lead management system — automated follow-up, missed-call text-back, CRM workflows, and reporting. The difference is who's behind it.

ROI Summary

Estimated Return on Better Lead Management

Here's what the numbers look like once your estimated investment is factored in.

These projections are estimates based on the information provided, your industry, lead mix, and The Booked Pro benchmark assumptions. Actual results vary based on lead quality, lead source mix, response time, market conditions, sales process, follow-up consistency, qualification standards, and close rate. This calculator is designed to help identify potential opportunity inside your current lead flow. It does not guarantee results.

Final Step

Schedule Your Strategy Call

Grab a time below and we'll walk through your numbers together — no pressure, just a look at where the opportunity is and what it would take to capture it.

What you'll get for booking

A PDF Gap Report built from your actual numbers, plus the 2026 Home Services Growth Playbook.

Inside the playbook, you'll learn:

  • The most common follow-up mistakes businesses make
  • How to structure lead management so it runs without the owner
  • What separates booked appointments from wasted leads

These projections are estimates based on the information provided, your industry, lead mix, and The Booked Pro benchmark assumptions. Actual results vary based on lead quality, lead source mix, response time, market conditions, sales process, follow-up consistency, qualification standards, and close rate. This calculator is designed to help identify potential opportunity inside your current lead flow. It does not guarantee results.