How Much Revenue Is Hiding Inside Your Existing Lead Flow?
Answer a few questions about your business and we'll estimate your current lead management performance, your potential revenue gap, your recommended Level of Lead Management, your estimated investment, and your potential return.
What industry are you in?
This helps us benchmark your numbers against businesses like yours.
How many new leads do you get per month?
Count every new person who contacts your business because they're interested in your product or service — name, phone number, and interest in a service. Include calls, form fills, Google/Facebook leads, walk-ins, referrals, and repeat-customer inquiries for new work. Don't count vendor calls, solicitations, or existing project communication.
How many become qualified booked appointments?
A qualified booked appointment is a real sales opportunity scheduled onto your calendar — a homeowner or decision-maker interested in your service who's been scheduled for an estimate, consultation, or sales conversation.
Out of those, how many customers hire you?
This tells us your close rate — the share of qualified appointments that turn into paying customers. Example: you run 40 qualified appointments in a month, 20 customers hire you — your close rate is 50%. Most companies close between 40–60%. Referral-heavy businesses often close 80%+.
What's your average project value?
Use whatever time period you know best — last month, last quarter, or the past year. Take total revenue from that period and divide by the number of completed projects. If one unusually large project would skew things, it's reasonable to leave it out.
Based on your numbers, here's what your business looks like today
Every number below is editable — update anything that doesn't look right and the numbers underneath it will recalculate automatically.
Here's What Better Lead Management Could Mean For Your Business
Adjust any number below and your opportunity, recommended level, and ROI will recalculate instantly.
Your Recommended Lead Management Level
Estimated Return on Better Lead Management
These projections are estimates based on the information provided, your industry, lead mix, and The Booked Pro benchmark assumptions. Actual results vary based on lead quality, lead source mix, response time, market conditions, sales process, follow-up consistency, qualification standards, and close rate. This calculator is designed to help identify potential opportunity inside your current lead flow. It does not guarantee results.
Schedule Your Strategy Call
Grab a time below and we'll walk through your numbers together — no pressure, just a look at where the opportunity is and what it would take to capture it.
A PDF Gap Report built from your actual numbers, plus the 2026 Home Services Growth Playbook.
Inside the playbook, you'll learn:
- The most common follow-up mistakes businesses make
- How to structure lead management so it runs without the owner
- What separates booked appointments from wasted leads
These projections are estimates based on the information provided, your industry, lead mix, and The Booked Pro benchmark assumptions. Actual results vary based on lead quality, lead source mix, response time, market conditions, sales process, follow-up consistency, qualification standards, and close rate. This calculator is designed to help identify potential opportunity inside your current lead flow. It does not guarantee results.